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September 26, 2023

Finch partners with Gusto to unlock the next wave of innovation in HR Tech

Ecosystem
Partnership
Runae Lee
Head of Partnerships

We’re excited to announce our partnership with Gusto, one of the nation’s leading payroll, benefits, and HR services providers for SMBs. With this new partnership, approved developers can use Finch to seamlessly read and write data to Gusto — in addition to hundreds of other HRIS and payroll systems. By increasing the total number of developers that can integrate with Gusto, either through a direct partnership or through Finch’s unified employment API, we can empower innovators to build the next generation of HR technology. Learn more about Finch Partner Program.

As the HR tech landscape has grown, it’s become increasingly important that systems be able to interact with one another. But, building integrations across a wide variety of HR platforms can be costly and time-consuming for developers. Finch makes it easier for a developer to quickly integrate with 200+ HR platforms via their unified API, enabling innovation in the market.  

Developers use Finch to connect to their customers' Gusto accounts

“Developers want to integrate with every HR system their customers use, but with so many players in the space, this can be a real challenge," said Jeremy Zhang, CEO and cofounder at Finch. “In the same way that Plaid created greater interoperability with financial service providers, Finch is emerging as the unified infrastructure underpinning the employment ecosystem. As we enter this new partnership with Gusto, we’re excited to work together to build more deeply integrated experiences for employers.”

As we enter this new partnership with Gusto, we’re excited to work together to build more deeply integrated experiences for employers. (Finch)

Gusto is a well-loved nationwide brand with over 300,000 employers using its platform for payroll, benefits, and HR services. Gusto supports integrations with hundreds of solutions in the SMB space, and launched an embedded payroll solution mid-2021 enabling other companies to offer its payroll services inside their app or service. By partnering with Finch, Gusto can expand their network of developers and accelerate innovation for SMBs.

"Our partnership with Finch creates a new way for developers to integrate with Gusto and will help to accelerate more innovation in the HR space," said Andy Toung, Chief Strategy Officer of Gusto. “By supporting more integrated experiences, we can solve real pain points for our customers allowing them to better care for their teams.”  

Our partnership with Finch creates a new way for developers to integrate with Gusto and will help to accelerate more innovation in the HR space. (Gusto)

For existing customers

Finch and Gusto have been working behind the scenes to upgrade your experience. OAuth, SSO, and performance improvements are some of the exciting features of our new integration. In partnership with Gusto, we’ve agreed to migrate users to the new experience by November 30th. Your Developer Support representative will be in touch to support your migration process, which you can start by heading to this migration guide.

For new customers

As the #1 Unified Employment API, Finch makes it possible to access organization, payroll and benefits data across 200+ payroll and HRIS systems — all through a single integration. We are proud to provide Gusto developers with another way to share data between your customers’ Gusto accounts and your application. Want to learn more? Set up time to talk with our sales team here.

97% of HR professionals say it’s important for your app to integrate with their employment systems

Learn more in our State of Employment Technology report ->

97% of HR professionals say it’s important for your app to integrate with their employment systems

Download the report to learn more

Payroll Integrations Made for Retirement

Finch lets recordkeepers and TPAs integrate with the payroll systems their sponsors use to pull pay and census data and manage deductions automatically.

Learn how ->
Visualize the employment ecosystem

Thousands of applications make up the employment ecosystem, spanning uses from financial planning to employer-sponsored benefits. Get the full picture of how these applications fit together with our market map.

Download the map
Visualize the employment ecosystem

Thousands of applications make up the employment ecosystem, spanning uses from financial planning to employer-sponsored benefits. Get the full picture of how these applications fit together with our market map.

Download the map
Key Takeaways:
  • On average, 80% of participants default into their retirement plan, demonstrating that the majority of Americans aren’t actively engaged in their retirement planning — and highlighting the opportunity for recordkeepers to engage participants more directly.
  • Recent legislative changes and technological advancements represent a prime opportunity to get more individuals thinking about their financial futures and participating in the savings opportunities available to them.
  • Greater payroll connectivity provides recordkeepers with more comprehensive data, mitigating challenges introduced through file exchanges and arming recordkeepers with the up-to-date information they need to best support sponsors and participants alike.