Why Gusto Prioritizes the Developer Experience

In this conversation hosted at Finch HQ, Sam Gurdus (VP of Success at Finch) sits down with Ben Kagan and Rett Behrens from Gusto’s Developer Relations team to explore how Gusto approaches developer experience, API integrations, and supporting small businesses at scale.

They discuss:

• Why API connectivity is essential for payroll and HRIS platforms
• How Gusto supports SMBs through integrations with third-party tools
• Real-world examples, including partnerships with Novo and 401GO
• How Finch enables developers to scale integrations across providers
• What’s next for Gusto's developer ecosystem, including the launch of new General Ledger and Time Tracking APIs

Whether you’re building for the HR and payroll space, working on SMB-focused platforms, or exploring unified API solutions like Finch, this conversation is packed with insights on building great integrations in a complex data ecosystem.