Finch Named a Unified API Leader by G2

Over the last five years, unified APIs have grown from a nascent emerging market to a robust industry that is unlocking tech innovation across every field. Competition among unified API providers is fierce, which is why we’re thrilled to be recognized as a 2026 G2 Leader for both Unified APIs and Financial Data APIs.

G2 is a prominent software marketplace used by millions of professionals to make purchase decisions and leave candid reviews about their product experiences. Each quarter, G2 releases Grid Reports that recognize top performers across hundreds of software categories. Companies in the leader’s quadrant rank higher than competitors in both customer satisfaction and market presence, based on customer testimonials.

The most meaningful part of this recognition is that it mirrors what customers are telling us. Here’s where we’re making the biggest impact.

Employment expertise

Finch was purpose-built for the employment ecosystem. Our mission is to revolutionize employment by building the infrastructure that powers every facet of work, and that commitment is reflected in the scale of our network, comprising 250+ HRIS and payroll providers and counting. 

“Finch helps us solve one of the most painful parts of customer onboarding: getting employee data into our system.”

Our targeted focus on HR and payroll systems is what allows Finch to support our customers’ multifaceted needs, from normalizing company data across various systems to writing deductions back to payroll systems. Over the last year, we’ve also made significant investments in improving the client experience, simplifying employer onboarding, and broadening our provider network.

Our customers have repeatedly pointed to the value of having a centralized, reliable API that abstracts away the complexity of dozens of individual systems and powers critical operations across their products. That combination of coverage, depth, and ongoing innovation is what users say sets Finch apart.

“The most capable read/write integrations to the broadest suite of payroll and HR software out there. They're true experts here, bringing an antiquated industry into the 21st century and almost entirely abstracting a world of complexity.”

Reliable, accurate data access

Another major theme across our reviews is trust — specifically, trust that Finch delivers clean, accurate, and consistently up-to-date employment data. 

System reliability is a constant theme on our product roadmap, and we made significant investments over the last 12 months to improve continuous data access through established employer connections and reduce authentication disruptions. This consistency is especially critical for products that require high-integrity data like retirement plan administration, benefits enrollment, financial planning, and workforce analytics.

“Finch enables us to connect with a broad array of HR platforms…as a result, our workflows are more efficient, and we are able to provide our clients with consistently reliable integrations.”

For many of our customers, reliable access to standardized, accurate employer data had been one of their biggest challenges. Removing that bottleneck has been transformative, enabling smoother benefits administration, deeper insights, and a better employer experience.

“The syncing reliability is excellent — data stays accurate across our systems with minimal intervention. Their developer experience stands out: great onboarding, clear error codes, and responsive support. It’s clear Finch invests heavily in making integrations smooth and scalable.”

Quality support

API integrations are inherently complex, especially in the employment industry, where there’s little to no standardization across HRIS and payroll providers. At Finch, we aim to abstract away that complexity so our customers can focus on delivering a better experience for their users, in part through our dedicated support team.

“It’s been one of those tools that quietly makes everything else work better. Reliable, easy to use, and backed by a team that knows their stuff.”

Customers consistently describe our team as responsive, knowledgeable, partner-like, and always available. For many, it’s not just the technology that stands out, but the people behind it.

With 24/7 on-call monitoring, detailed API documentation, and access to our support team via email or Slack, we consistently score >96% in customer satisfaction.

“Finch has been a terrific partner to work with. … Their support team consistently goes above and beyond to help us support our customers.”

Unified API Momentum Leader

Over the past year, we’ve grown the number of employees connected through our platform by 116% — a reflection of the trust our users place in our product. More than 60,000 employers now use Finch to connect their HRIS and payroll systems with third-party software and service providers. 

By enabling secure, automatic, standardized data flow between employers’ systems of record and our customers, we’re creating a more connected, interoperable future of work — one where every organization, from mom-and-pop small businesses to the federal government, has access to the data they need to thrive.

Ready to see what Finch can unlock for your business? Contact our Sales team.